According to the most recent report by Renub Research, titled "United States Hand Sanitizer Market Forecast By Products (Gel, Foam, Spray, Others), Distribution Channels, End-User, Company Analysis" Hand sanitizer is an antiseptic solution and might be used as an alternative to soap and water. It's used to prevent infection from being spread and is primarily caused by hand transmission, causing many diseases, like nosocomial foodborne disease viral and bacterial infection. The growth of the US hand sanitizer market is projected to fuel consumer preference towards health & wellness and products innovation, like the inclusion of fragrances in the formulation of sanitizers. According to Renub Research analysis, United States Hand Sanitizer Market is forecasted to be more than US$ 2 Billion by the end of the year 2026.
Also, the demand for hand sanitizers is increased by improved living conditions; growing health spending and awareness of hand hygiene, funding from organizations like WHO, FDA, et al. for the requirement for sanitation and hand hygiene forms an essential element of personal care, thereby driving the popularity of hand sanitizers. Moreover, the growing clout of online advertisements and social media has exposed people to the present trends of personal care and hygiene, which are driving the usage of hand sanitizers among customers.
Besides, the portability and flexibility of hand sanitizers over handwash generate a notable shopper base, dramatically increasing the sales of gel-type sanitizers. Various modes to boost the usage of Hand Sanitizer in the US, like promotional campaigns and media attention, is being implemented by the big corporations operating in the industry to increase its market share.
The impact of COVID-19 pandemic on US Hand Sanitizer Market
The USA is currently facing one of its most significant challenge as coronavirus pandemics. As of date, more than 6.4 million people in the US have been affected by COVID-19. Demand for hand sanitizers has increased exponentially due to COVID-19 pandemic in the country. In February and March, the sudden rise in the market for Hand Sanitizer resulted in the shortage in the country from both online and offline sales channel.
Hand sanitizers have an advantage over conventional handwashing products as they'll be applied directly without water. Also, renowned manufacturing companies like Henkel Corporation, Unilever, and Procter and Gamble are offering hand sanitizers in convenient packagings like sachet and mini bottles, which can easily be carried in a bag or a pocket by the consumers. These factors have widened the scope of the market.
According to findings, there's a preference for using hand sanitizer by 77.0% of the population covered in a survey, while 23.0% claim not to use the product. The 77.0% population in favour of using hand sanitizer is comprised of 37.5% male users and 62.5% of female users. Moreover, key manufacturers are adding to their product line to extend their market share with increasing awareness. For instance, as per findings, 62.0% of the population surveyed in 2017 claims to use Dettol hand sanitizer, 21.0% use Lifebuoy hand sanitizer, and 17.0% use Himalaya hand sanitizer.
Increasing awareness towards hand hygiene is gaining prominence on account of being a significant measure to restrict the occurrence of nosocomial infections. Therefore, hand hygiene forms the most crucial element of personal care, thereby driving the popularity of hand sanitizers. Additionally, the government further promotes the usage of hand care products to extend awareness also to avoid health issues among consumers. For instance, the WHO and FDA have taken initiatives to make people conscious of hand hygiene and the risks related to not maintaining hygiene.
Moreover, the rising influence of social media and online advertisements has exposed people to the recent trends of personal care and hygiene, which is also accelerating the usage of hand sanitizers among consumers. These advertisements also allow people to get exposed to information regarding cleansers and healthy lifestyles. Key companies like Reckitt Benckiser Group plc and Hindustan Unilever are also leading among consumers with their initiatives on spreading awareness about basic hand hygiene.
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Market Summary:
By Products: This research report provides the market and market share of Gel, Foam, Spray and Others.
By Distribution Channels: The market and market share of Hypermarket/Supermarket, Pharmacy Stores, Online Channels, and Others are covered in this research report.
By End-User: This research report provides the market and market share by following End-Users: Hospitals, Hotels and Restaurants, Households/Residential, and Others.
By Company: Overview, Recent Development/Initiatives and Sales Analysis of Reckitt Benckiser Group, Henkel Corporation, Unilever Plc., 3M Company, Proctor & Gamble are provided in this research report.
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